Grocery store shopping can be a tedious task, but if done
correctly, you can garnish a bit of amusement from it to make it
a bit less boring. I try to look at the setup from a marketing
person's point of view. Since one of my many and varied jobs
over the years has included merchandising, marketing and
product placement, it is fun to see if you can read their minds
when viewing the displays and merchandise.
You really have to wonder why companies put out so many
varieties of the same type of product. I know that giving the
consumer lots of choices means you have a better chance of
gathering some of their money, but at what cost?
For example, how many different flavors\types of toothpaste does
Colgate have to put out? Wouldn't you think that having too
many options would be confusing?
Doesn't it cost them a lot of money to create so many different
varieties of toothpaste? Unless the ingredients are almost
exactly the same, I would think it is too cost-prohibitive to
have to produce all these different types. Wouldn't you think
that if someone is going to buy Colgate Toothpaste, and if they
only have one or two choices, then Colgate will still sell the
same number of units without the expense of re-tooling
everything at the factory? On what basis do consumers choose
between 'Clean Mint' and 'Cool Mint'?
My bride has no brand loyalty. She gets what she has coupons
for. Yes, she does save money, but it takes so much longer.
That's why they send the husbands to the store when you only
need to pick up a few things.
I am not influenced by fancy packaging or sales gimmicks. If she
sends me to get toilet paper, I will grab the first thing I see,
after briefly comparing prices. And if I am supposed to go to
get a lemon, then that's what I come out with.
Only men will be seen in the checkout lane with one or two
items. They buy what they are asked to buy, they go in, and they
Now what I REALLY hate is when she asks me to pick up some
odd quirky thing that I am not familiar with, such as 'Oriental
mashed Luxor extract'. Do I look in the Ethnic Foods section?
Is it in the Spice section? Maybe in the Cleaning Products and
Light Bulbs aisle?
And what is this stuff?:
Do people actually buy this?
I also found this on the table for discounted items:
Coors NON-ALCOHOLIC beer??? Is there that much of a spread
between that, and normal Coors Light? I should come back later
and see if anyone buys this.
Next, my cell phone rings, and I am asked to pick up some
feminine products. I go over to the aisle and scan the
For Heavy Days
For Light Days
For Tues Days
For those days where you want to feel secure...
I am so glad I am not a Female! How do you deal with this?
So I see a woman in the aisle, and tactfully pull her aside.
"Excuse me, but could you talk to my wife and have her tell you
what she needs?" I hand her my cell phone. Thankfully, she
responds favorably instead of calling Security.
Actually they have a nice little chat. The woman listens, then
she goes "Really? No! He did that?" She looks over at me
and starts laughing. She reaches up, grabs a package with frilly
pink writing all over it (for you ladies out there...does the
cutesy pink script really do anything for you?).
She hands me the package, "This is what you need." Then she
smiles and walks away, still chatting on my cell phone. I have
to catch up with her and ask her if I can have my phone back.
She holds up her hand to 'shush' me, still talking. Then she
closes the phone and hands it back to me. I thank her, and,
armed with my feminine product and my Oriental mashed Luxor
extract, I head to the checkout lane.
The clerk gives me a funny look, as if I am weird because I
only have two items. She mentions that they have Coors
Non-Alcoholic beer on sale, but I politely decline. I hope I
wasn't supposed to pick up any Pork Hocks.
Peace be with you.